TITLE
Subaru Forestor Teaser
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DESCRIPTION
According to the Subaru Malaysia on 26 February 2016, Fuji Heavy Industries (FH) has announced CKD production of the Subaru Forester facelift has begun at Tan Chong's Segambut plant. In conjunction with the celebration Subaru Forester CKD production begins in Malaysia. The company had decided to create a April soft launch (teaser) campaign in Malaysia.
After doing a research of visual references and documentation, I had came out a concept of putting the audience curious in looking forward the new local assembly Subaru Forester by using pregnancy ultrasound as an art direction.
The creative visual concept is an inspiration of the Subaru CKD production face, target audience and campaign theme to create a mystery warm family vibes.
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RECRUITMENT PROJECT
Display Advertising & Microsite
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PROJECT INFO
Art Direction / Advertising / UI UX
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CLIENT
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YEAR
2016
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MICROSITE
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MOODBOARD
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Concept 1: Bright
Concept 2: Dark
Concept 3: Dark & Bright
Concept 2: Valve & Mac Launch
CONCEPT EXPLORATION
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Concept Exploration 0.1
Concept Exploration 0.2
PRODUCTION
Art Direction, Photo Manipulation & UI UX :
Ken Lim Tian Shyang
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Thank you for viewing (n.n)
